Digital marketing is not a trend, but how marketing will be done going forward. Both large and small businesses are increasingly moving away from traditional marketing methods and are more accepting of digital marketing methods and are willing to pay qualified individuals who acquired that skill set.
As a result, companies are hiring more digital marketers and the demand for people with digital marketing degree will continue to increase in the foreseeable future. This is one of the main reasons I decided to take the digital marketing nanodegree program.
Forrester Research predicts digital marketing will account for 35 percent of all marketing spending by 2019. Job postings that call for digital marketing skills almost doubled between 2011 and 2016. Demand for content marketers rose 450 percent during that time frame, while the demand for digital analytics skills increased by 152 percent.
If you like the sounds of that job outlook and you’re ready to take the digital marketing career happen from scratch, you might be wondering where on earth do I get started, especially given the wide-ranging facets of digital marketing.
You should Start by narrowing your focus a little to one or 2 topics, such as content marketing, SEO, Facebook marketing, video marketing, and social media marketing.
I would strongly suggest you take a look the digital marketing nanodegree from Udacity because it offers an excellent introduction to digital marketing and community support to help you jumpstart your career in this field.
Click here to receive more information on the Udacity digital marketing nanodegree program.